Get To Know Me
Eckhart Tolle
Hi there, I’m Aoife.
Experienced Life Coach, Nutritionist and Health Promotion Practitioner. Living in County Clare with my partner Damian and 2 little boys, Liam (4) and Samuel (1)
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My mission is to help people create positive change in their lives.
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My path to this point has been an interesting one, full of ups and downs. I spent many years living with an unnoticed Eating Disorder which really limited my life throughout my late teens and twenties. I felt completely lost and believed that to be worthy or lovable I had to look a certain way, behave a certain way, and achieve certain qualifications/titles – the list goes on! As a result of this deeply- rooted belief, I experienced years of severe internal distress and pressure trying to keep up the façade of a “Perfect” Life. Embarking on the recovery process was the best move I ever made and since then I have continued to flourish both personally and professionally.
After benefitting so much from coaching myself (it honestly changed my life in the best way possible), I decided to train as a Life, Career and Business Coach with the Irish Lifecoach Institute. My passion for coaching combined with years of experience as a Nutritionist and Health Promotion Practitioner are what make AOB Coaching unique. This work allows me to play to my strengths and gives me a real sense of purpose, meaning and fulfilment. I feel proud and privileged to work with so many courageous people who are making lasting and meaningful changes in their lives.
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Listen below to my story of Recovering from an Eating Disorder with Síle Seoige
People mainly come to me with a desire to make a change. Some know what this change is and we can immediately work together to focus on how best to achieve it. Most are unsure, so we do some exploratory work first. This helps clarify what it is they want and what they would like more of, or less of, in their lives.
“If you get the inside right, the outside will fall into place.”
Eckhart Tolle
OVER A DECADE WORKING WITHIN THE HEALTH & WELLBEING, SPORTING & NUTRITION ARENA
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GAA NATIONAL HEALTH & WELLBEING COORDINATOR
Prior to setting up my Coaching Practice, I worked in Croke Park for almost ten years. I managed The Irish Life GAA Healthy Club Programme which delivers health and wellbeing benefits worth €50M to Ireland, according to the findings of an independent Social Return on Investment (SROI) evaluation conducted by Just Economics in 2023.
I developed and delivered training to hundreds of volunteers from across the country, empowering them on how to transform their clubs into hubs for health by delivering to their members and community opportunities that reflect the national policy agenda for sport, physical activity, mental health, and preventative health.
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HSE HEALTH PROMOTION PRACTIONER
I currently work as a Health Promotion & Improvement Officer within the Mid-West coordinating and delivering a range of preventative initiatives to improve HSE staff member's health and wellbeing. I am also an experienced Stop Smoking Advisor with weekly clinics in Shannon and Ennis. I find this work very rewarding and use a range of my coaching skills to help people quit smoking, improve their health, longevity and quality of life.
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NUTRITIONAL ADVISOR
For years, I worked with people on a one-to-one basis as a nutritional advisor and saw the hardship they went through to lose and maintain weight, regardless of the damage it was having on their mental and emotional wellbeing. For many people their relationship with food has become very distressing and it is commonly used as a mechanism to soothe or distract from unpleasant emotions and situations. Food itself is not the problem, but the symptom of underlying factors that may need addressing. I work with people to identify these and ultimately help them develop a healthy and peaceful relationship with food, body, and self.
PROFESSIONAL EXPERIENCE
In Coaching, we work together as a team and you leave with the knowledge and tools to move forward in a way that feels right for you.
Credit for image Sportsfile - Sports Photography Agency Ireland
Qualifications & Certifications
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MSc Human Nutrition, University of Coleraine
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BSc Public Health & Health Promotion, University College Cork
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Specialist Certificate in Youth Health Promotion, University of Galway
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Diploma in Personal and Business Executive Coaching, Irish Lifecoach Institute